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INTERIOR DESIGN + CREATIVE CONCEPTUALIZATION

Design at Alfonsina Romero Design begins with a question, a feeling, a story—and unfolds through a process that brings it to life. Alfonsina’s work balances bold materiality, natural textures, architectural detail, and a lived-in authenticity that connects each space to its context. As a boutique studio, ARD resists formulaic approaches in favor of fresh, intuitive design that speak to the senses, spark conversation, and leave a lasting impression. The studio’s process unfolds across three integrated phases: Conceptual Design, where mood boards, sketches, and preliminary plans define the vision; Design Development, which finalizes layouts, materials, custom elements, and budgets with full documentation; and Implementation, where procurement, coordination, and installation bring the design to life. ARD also supports clients with launching, organizing event programming, styling, and media outreach—ensuring every detail is considered from the first concept to the final reveal.

CONCEPTUAL 

(Phase 1)

Programming 

Concept Ideation

Mood Boards
Preliminary Space Plan

Preliminary Sketches

Color Palette and Materials 

Final Intent Presentation 

DEVELOPMENT

(Phase 2)

Finalizing Spatial Layouts

Selection of all Finishes

Selection of all Furniture

Custom Furniture Design 

Lighting and Ambiance 

3D Rendering/ Visualizations

​Logo & Signage Consulting

Product Specifications

Budget Lists

Materials Board of Samples

Final Design  Deliverable

IMPLEMENTATION

(Phase 3)

Vendor Communication

Purchasing and Procurement 

Coordinating with Contractors

Collaboration with Artisans

Punch List

Installation Day

Styling for Photography

Photoshoot Coordination

EVENTS ​

(Additional Services)

Seasonal & Event Design

Art Direction

Grand Opening Support

Event Programming 

Press and Media Outreach

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©2025  ALFONSINA ROMERO DESIGN

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